According to a Braze analytics survey of 2.5 billion active users across 100 popular retail and eCommerce apps, only 14% of users were logged in, and the remaining 86% of users were anonymous.
Of the total group of anonymous users, 96% of them receive no form of marketing outreach, making them an untapped audience segment. But what if there’s a way to tap into this segment? What if there’s a way to capture the email addresses of these anonymous users and reach out to them to improve conversions?
Introducing our guest email capture popup! This exciting feature allows you to capture the email addresses of anonymous users and leverage them for targeted marketing campaigns. And, the best part is that it is free to use.
Here’s what you can do with Guest Email Capture:
Learn how to enable Guest Email Capture on your store.
If you are already using an ESP to send your emails, you can integrate with any of them and start sending emails through them.
Desktop preview in Swym Admin:
Mobile preview in Swym Admin:
Here’s an example of the popup on desktop & mobile: