The Swym blog

While it’s not an e-commerce marketer’s favorite fact, the truth is that not everyone who lands on your website will buy. At least not right away. However, the fact that they’ve landed on your site is already a win.

In a data-first world, you need at-a-glance windows into various pockets of data that give you insights into various business functions, and even specific functions within a function like e-commerce marketing.

Every e-commerce marketer wants to make the customer experience seamless, convenient, and delightful. And while it is true that you should get a wishlist to enable customer convenience, that’s not the only reason why e-commerce marketers love wishlists.