How GAÂLA uses Wishlist Plus to drive 11% of their online revenue

Although they are based out of Europe, the brand is seeing growing demand in the United States, where customers are willing to wait up to 5 weeks for their pre-ordered garments.

The customer and their requirement

As a brand that is clued into its customer’s needs, the customer service team at GAÂLA is extremely active and responsive. They have customers reaching out to them via multiple channels, and the brand is focused on taking their feedback on board. One of the most frequently requested features from their customers was a wishlist, and that’s how they started looking for one.

As a luxury brand, aesthetics was an important factor for them. The wishlist needed to fit into the look and feel of the rest of their site, and look native. Without an in-house developer, the GAÂLA team was hoping to find an app partner that would work with them to customize the wishlist to match their brand.

Being data-driven, they were also focused on finding a wishlist that helped them mine insights that would help them make better decisions.

The solution

After exploring several apps on the Shopify app store, the GAÂLA team narrowed down to Wishlist Plus, and have been using it for over 1.5 years now, for the following reasons:

The luxury of customization

Swym’s Javascript APIs allowed them to create a customized wishlist that fit right in with their website and mobile app experience. Right from the colors, the fonts, and the little elements, everything could be created to suit their needs.

"Swym looked the most complete (from the options we considered). Your team was also really fast to process all our customization requests"
Irina Akelyeva
Head of Ecommerce, GAÂLA

The power of data
Wishlist Plus also offered them a comprehensive view of the data through in-depth reports. By looking at these reports, they were able to augment their “Bestsellers” collection.

“It is useful to see the top wishlisted items list. When we come across a design that’s wishlisted a lot, but not in our bestsellers collection, that’s a signal for us to add it in. We also study the data to check which products have higher conversions, and add those in as well.”
Irina Akelyeva
Head of Ecommerce, GAÂLA

Additionally, it offered them features such as:

• ‘Save for Later’, which went on to recover thousands of dollars from items that were removed from cart but purchased later through ‘saved for later’ reminders
• A native integration with Klaviyo, which helps them get a unified view of their marketing communications and use wishlist data to create user segments

“Since everything we do is based on data, the cookie depreciation and consent-related changes were challenges we were dealing with last year. That's why apps like yours, that actually get the consent to store first party data and then push it server-side to other channels (like Klaviyo), are very useful. We will try to find more and more partners like this just to get more data, because otherwise, it's impossible to do any marketing.”
Irina Akelyeva
Head of Ecommerce, GAÂLA

The impact:

GAÂLA receives 11% revenue and 13% orders through Wishlist Plus. And flows created using wishlist data have a 50% higher revenue per recipient than their abandoned cart flows!