How Willow Boutique moved to Wishlist Plus to get 100X+ ROI on their SMS and Email marketing

They were building a tech stack that would help them better connect with their customers, stay at the top of their minds, and give them special offers.

“We had a wishlist before that just lets customers “heart” a product to add to a list, and then it just sits there. It didn’t have a ton of features to engage the customer.”
Chelsea Sommers
Founder

They were looking for a replacement wishlist that would really help them use customer preference data to engage better with their customers.

The solution

While looking for a solution, they saw that many of the brands they looked up to used Wishlist Plus. This intrigued them to explore what it could do. They found that Wishlist Plus went beyond just being a heart button, and instead was a feature-filled platform that added value to their techstack. Here’s what made them take the leap to Wishlist Plus

Better conversions with a native Yotpo integration

Email and SMS were the primary channels that Willow Boutique used to connect with their customers. And so Yotpo was a central part of their tech stack. The fact that Wishlist Plus was natively able to integrate with Yotpo became one of the biggest reasons for them to choose the app.

Wishlist Plus allows them to send all of their customers’ wishlist data into the Yotpo platform. They were able to use this information to send more relevant and targeted marketing messages to their customers, including price drop, low stock and back in stock alerts.

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The result? Flows using wishlist data are some of their top performing flows on Yotpo. In fact, the Wishlist Restock flow gets them 2X-3X the ROI vs their ‘Added to Cart’ flows and ‘Browse abandonment’ flows.